YINGYING ZHENG (CV)

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BARDO                        
                         
                   
Yingying Zheng
Creative Director | Multidisciplinary Visual Designer
London, UK ｜ zing126215@gmail.com

Instagram :yingginy_z
https://www.linkedin.com/in/yingying-zheng-5a4393390/


Education

Hangzhou City University
BA in Artistic Designing
Hangzhou I Sep. 2010- Jun. 2014

Exchange Program
National Yunlin University of Science and Technology Visual Communication Design
Taiwan I Sep 2012 - Jun. 2013

 MFA Communication at the Royal College of Art,
 London I  Sep. 2025 - Sep. 2026
Creative Director and multidisciplinary visual designer with over 12 years’ experience in integrated advertising and brand communications in China. Having led campaigns for global brands including Nike, Prada, LEGO and Acne Studios, I am now based in London and expanding my practice across creative direction, visual storytelling and interactive experiences.

Professional Experience

Shanghai Klue Advertising Co., Ltd. — Shanghai, China
May 2018 – October 2024

Led and developed a creative team of 10+ across more than 40 integrated brand campaigns for international clients including Nike, Prada, LEGO and Acne Studios. Combined brand strategy, digital experiences and traditional advertising to deliver creative work aligned with commercial objectives and brand identity.

Creative Director
May 2022 – October 2024
  • Led a 14-person creative team, developing original concepts and overseeing projects from initial brief through to final delivery.
  • Partnered closely with Account Management and cross-functional teams to translate client objectives, audience insights and business needs into clear creative strategies.
  • Directed and reviewed creative output across integrated campaigns, ensuring quality, consistency and effective use of team resources.
  • Managed workflows, delegated responsibilities and supported team development in a fast-paced agency environment.

Group Head
May 2018 – April 2022
  • Secured five annual client partnerships in 2020 by developing proposals grounded in user insight and innovative digital-engagement ideas.
  • Led creative work for Nike Greater China, including digital interactive master visual systems, content ecosystems, video production and graphic design.
  • Managed and mentored a team of 3–5 creatives, guiding concept development, task allocation and delivery throughout the design process.
  • Reviewed and refined creative work to maintain high standards across visual quality, strategic relevance and execution.

McCann Erickson Guangming — Shanghai, China
August 2013 – March 2018

Art Director

Delivered digital advertising campaigns for L’Oréal Group brands, spanning video production, brand websites, H5 interactive experiences, campaign visuals and illustration.
  • Led the creative process for video shoots, print photography, website design and digital campaign assets, from proposal development to final execution.
  • Worked closely with production and account teams to deliver projects to brief, on time and to a high visual standard.
  • Created illustrations and supported the ongoing production of branded online comic content.













 

                       





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